Published: 2014-09-24

Full Issue

COVER (Spanish) ABSTRACT (Spanish) COVER ABSTRACT

Carta del Director

Álvaro Cuervo
PDF (Spanish)

Staff

Álvaro Cuervo
PDF (Spanish)

Procedimiento selección de artículos

Álvaro Cuervo
PDF (Spanish)

Does corporate social responsibility image influence on purchase intent? The role of consumer-company identification

Enrique Bigne Alcañiz, Rafael Currás Pérez
PDF (Spanish)

IT unification and integration processes in horizontal mergers and acquisitions

Esteban García Canal, Alex Rialp Criado, Josep Rialp Criado
PDF (Spanish)

Analysis of the Franchising Life Cycle in the fashion and catering sectors

Victoria Bordonaba Juste, Laura Lucía Palacios, Yolanda Polo Redondo
PDF (Spanish)

The contractual design of the franchise relationship

Roberto Sánchez Gómez, Isabel Súarez González, Luis Vázquez Suárez
PDF (Spanish)

In search of the optimal proportion of temporary contracts in the Spanish industry

Vicente Roca Puig, Inmaculada Beltrán Martín, Ana Belén Escrig Tena, Juan Carlos Bou Llusar, Mercedes Segarra Ciprés
PDF (Spanish)

Positive effect of customer involvement in new service development

Pilar Carbonell Foulquié, Ana I. Rodríguez Escudero, Devashish Pujari
PDF (Spanish)

Automation of warehouse management and assortment in the distribution of durable goods

Irene Gil, Alejandro Mollá, María Eugenia Ruiz
PDF (Spanish)