Número Especial 150 Aniversario Banco Santander

Published: 2014-09-24

Full Issue

COVER (Spanish) ABSTRACT (Spanish) COVER ABSTRACT

Carta del Director

Álvaro Cuervo García
PDF (Spanish)

Staff

Álvaro Cuervo García
PDF (Spanish)

Procedimiento selección de artículos

Álvaro Cuervo García
PDF (Spanish)

Santander, the local to internacional: 150 years of history

Pablo Martín Aceña
PDF (Spanish)

Spanish Financial Sector: The Santander Case

Juan Rodríguez Inciarte
PDF (Spanish)

Vocation and Latin-American Identity: The Santander case

José Juan Ruiz
PDF (Spanish)

The human resources in the internationalization of the Santander: Objetives, success and challenges

Jaime Bonache
PDF (Spanish)

The globalizacion of Spanish Brands: Internacional Strategy and Brand Image of Santander Group

Julio Cerviño
PDF (Spanish)

The internationalization of Spanish banks

Mauro F. Guillén, Adrian E. Tschoegl
PDF (Spanish)

The Internationalisation of the European Banking Sector

José Manuel Campa, Julio García Cobos
PDF (Spanish)

The distances in the internationalization process: the case of the banco Santander

Álvaro Cuervo-Cazurra
PDF (Spanish)

Who are my rivals? multimarket contact and competitive asymmetry in spanish banking

Lucio Fuentelsaz, Jaime Gómez
PDF (Spanish)