UNA INVESTIGACIÓN PRELIMINAR DEL CONTINUO SERVICIOS

Contenido principal del artículo

Sara Louise Mountney
Abhishek Asthana
Kashif Mohammed
Mark Almond

Resumen

El paradigma de la organización como proveedora de servicios domina la investigación actual. La mayoría de los trabajos se centran en la adopción de servicios por organizaciones centradas en productos, promoviendo el concepto de continuo en servicios. Este artículo analiza otras alternativas, documentando un caso de estudio en el que aparentemente se invierte el continuo – una pyme de servicios que ha desarrollado capacidad de manufactura para mejorar la oferta al cliente. Los hallazgos sugieren que esto puede mejorar el conocimiento en servitización, aunque se necesite profundizar en este planteamiento.

Detalles del artículo

Sección

Producción, Innovación y Tecnología

Biografía del autor/a

Sara Louise Mountney, Sheffield Hallam University

Senior Lecturer in Engineering Management

Department of Engineering and Mathematics

 

Abhishek Asthana, Sheffield Hallam University

Senior Lecturer

Department of Engineering and Mathematics

Kashif Mohammed, Sheffield Hallam University

Materials Engineering Research Institute

Cómo citar

UNA INVESTIGACIÓN PRELIMINAR DEL CONTINUO SERVICIOS. (2016). UCJC Business and Society Review (formerly Known As Universia Business Review), 49. https://journals.ucjc.edu/ubr/article/view/1724

Referencias

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