E-MARKETPLACES: A NEW E-BUSINESS MODEL. THE CASE OF THE CONSTRUCTION INDUSTRY

Abstract

In last years, a new business model, known as e-marketplaces, has appears. This paper shows what they are and how they work. Furthermore, several strategies oriented to increase vendor users’ loyalty are proposed. From the results obtained in the study of the construction sector it is concluded that perceived quality, image and perceived value are the more important factors.