SERVITIZATION: ACADEMIC RESEARCH AND BUSINESS PRACTICE

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Published: 2016-02-18

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María Luz Martín-Peña
Universidad Rey Juan Carlos
Ali Ziaee Bigdeli
Aston Business School, Aston University

Abstract

In recent years, the servitization of manufacturing has become a topic of interest to both academics and practitioners. Indeed, companies are realising that servitization is a way to enhance their competitive advantage and get closer to their customers. Several empirical studies have attempted to explain why and how to servitize. They provide important insights to better understand the processes of servitization. The connection between academia and business practices is decisive in the foundation of this research topic. This foundation will allow continuing with its development, contributing in turn to improve the implementation in companies. Hence, this special issue aims to contribute to the theoretical and practical aspects ofservitization.

Article Details

Issue

No. 49 (2016): First Quarter

Section

Production, Innovation and Technology

Author Biography

Ali Ziaee Bigdeli, Aston Business School, Aston University

Aston Business School, Aston University

How to Cite

SERVITIZATION: ACADEMIC RESEARCH AND BUSINESS PRACTICE. (2016). UCJC Business and Society Review (formerly Known As Universia Business Review), 49. https://journals.ucjc.edu/ubr/article/view/1843

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