SERVICES IN PRODUCT-ORIENTED COMPANIES: PAST, PRESENT, AND FUTURE

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Published: 2016-02-17

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Heiko Gebauer
Eawag, Swiss Federal Institute of Aquatic Research
Simon Joncourt
Eawag, Swiss Federal Institute of Aquatic Research
Caroline Saul
Eawag, Swiss Federal Institute of Aquatic Research

Abstract

Services in product-oriented companies have become one of the most active research areas in the service domain. Practitioners have become advocates for service business development. Research domain on services in product-oriented companies remains open to a variety of conceptualizations and interpretations such as hybrid offerings, solution providers, transition from products to services, system suppliers, product-service systems (PSS), servitization. In this article, we reflect on the past, present, and future of service research in product-oriented companies. We explore the way in which the literature on services in product-oriented firms has been evolving and taking shape, expose the underlying key concepts, and describe future research directions.

 

Key words: Services, product-oriented companies, product-service-system, solutions, service strategy, research questions.

Article Details

Issue

No. 49 (2016): First Quarter

Section

Production, Innovation and Technology

Author Biographies

Heiko Gebauer, Eawag, Swiss Federal Institute of Aquatic Research

Group leader: Business Innovation

Simon Joncourt, Eawag, Swiss Federal Institute of Aquatic Research

Research assistant

Caroline Saul, Eawag, Swiss Federal Institute of Aquatic Research

PhD Candidate

How to Cite

SERVICES IN PRODUCT-ORIENTED COMPANIES: PAST, PRESENT, AND FUTURE. (2016). UCJC Business and Society Review (formerly Known As Universia Business Review), 49. https://journals.ucjc.edu/ubr/article/view/1734

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