SERVITIZACIÓN DIGITAL: ACTITUD Y COMPORTAMIENTO DEL CONSUMIDOR EN LA INDUSTRIA MUSICAL

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vasileios myrthianos
Ferran Vendrell-Herrero
Oscar Fernando Bustinza
Glenn Parry

Resumen

La tecnología digital permite la posibilidad de compartir ficheros, lo que en ciertas condiciones puede suponer violar los derechos de propiedad intelectual. La descarga ilegal de archivos está considerada como una de las causas principales del descenso de las ventas en el conjunto de las industrias creativas. Hasta el momento existe una carencia de estudios que analicen el papel de las convicciones y actitud individual de los consumidores en lo referente a la legitimidad que se tiene al ‘piratear’. En el presente trabajo se desarrolla un nuevo concepto llamado actitud ´Robin Hood’. Este constructo es una medida de la creencia respecto a que compartir ficheros digitales sin el consentimiento de los autores es un comportamiento legitimo. El análisis estadístico se basa en una muestra de 18.000 consumidores residentes en diez países. Los resultados demuestran que la actitud ‘Robin Hood’ es mayor en aquellos países cuyas instituciones presentan una excesiva burocracia. Además los resultados sugieren que para mantener un nivel de ventas alto en servicios musicales digitales es necesario fortalecer los procesos de concienciación del consumidor como complemento de las diferentes medidas legales llevadas a cabo. 

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Cómo citar
myrthianos, vasileios, Vendrell-Herrero, F., Bustinza, O., & Parry, G. (2016). SERVITIZACIÓN DIGITAL: ACTITUD Y COMPORTAMIENTO DEL CONSUMIDOR EN LA INDUSTRIA MUSICAL. UCJC Business and Society Review (formerly Known As Universia Business Review), (49). Recuperado a partir de https://journals.ucjc.edu/ubr/article/view/1721
Sección
Producción, Innovación y Tecnología
Biografía del autor/a

vasileios myrthianos, Polytechnic University of Catalonia

Vasileios Myrthianos, PhD.(University of Granada) is a teaching fellow in management, at the Polytechnic University of Catalonia, Spain. He has extensive experience of working as an associate researcher at the Autonomous University of Barcelona and Open University of Catalonia, both in Spain. His current research interests include strategy and operations management in the creative industries.

Ferran Vendrell-Herrero, University of Birmingham

Ferran Vendrell-Herrero, Ph.D.(Universitat Autonoma de Barcelona) is a lecturer in managerial economics in Birmingham Business School, University of Birmingham, UK. His work has a strong industrial orientation and takes a quantitative approach. His research interests are mostly devoted to the economic analysis of organizations, with special focus on innovation and operations management topics.  Dr. Vendrell-Herrero’s research has been published in a variety of journals, including among others the International Journal of Production Economics, Technovation, Small Business Economics, Regional Studies and Supply Chain Management.

Oscar Fernando Bustinza, University of Granada

Oscar F. Bustinza, Ph.D.(University of Granada) is an Associate Professor of strategy and operations management at the University of Granada (Spain) and Visiting Research Fellow at the Aston Centre for Servitization (Aston University). His work aims to analyse drivers of firm’s boundaries choice, servitization, and demand chain management based upon data driven analysis. Dr. Bustinza’s research has been published in the International Journal of Operations and Production Management, International Journal of Production Economics, Journal of Supply Chain Management, Supply Chain Management, International Journal of Production Research, and British Journal of Management among other outlets.

Glenn Parry, University of the West of Englan

Glenn Parry, Ph.D.(Cantab) is an Associate Professor of Strategy and Operations Management at the University of the West of England, UK. His research is characterised by a strong industrial focus on process combined with the rigour of academic analysis. His work aims to capture leading practice, moving companies forward through transformations based upon data driven analysis. He has been published in a number of international journals and has published the  books, “Build to Order: The Road to the 5-day Car”, “Complex Engineering Service Systems” and "Service Design and Delivery" which was ranked in The IIJ top 20 upcoming  books for innovators. He is currently involved in Enterprise Transformation, studying the move of complex engineering companies from product to service provision.

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