CSR communication is necessary but it remains a challenge because of the potential scepticism that it can provoke in audiences. In the first article, María del Mar García-De los Salmones y Andrea Pérez (Universidad de Cantabria) analyse consumer reactions – in terms of beliefs (attributions), affects (emotions and attitudes) and behaviour – to CSR advertisements of financial entities with different social reputations. As a result, it was observed that reputation is a key variable, it explains differences in audience reactions, and it may condition the effectiveness of advertising.

Professors Mónica Herrero Subías, Mercedes Medina Laverón  (Universidad de Navarra), y Alicia María Urgellés Molina (Universidad de los Hemisferio), in the next article, study the value that different online audiovisual services give to the recommendation systems. The authors analyze three services currently operating in Spain: Atresmedia, Movistar + and Netflix. A set of criteria is proposed to compare the recommendations present in each platform and the use that companies make of them. The results show that the audiovisual services have implemented the recommendations to a different extent according to their business model and their main activity.

In the next article, Teresa Vallet-Bellmunt (Universitat Jaume I de Castelló) y Pilar Rivera-Torres (Universidad de Zaragoza) study the relationships between Marketing and Logistics Performance in a context of inter-organisational integration to search for differences between Manufacturers and Distributors. The information has been provided by 450 companies in the Spanish construction materials sector. The results obtained show the importance of the Logistics Service as an instrument to improve the Relational Performance of the integrated company and the different paths that Manufacturers and Distributors take to increase short- and long-term Marketing Performance.

All the potential users interested in getting online television at home need information to make decisions and to face the existing offer. The major platforms providing services in Spain are Amazon Prime Video, Filmin, HBO, Movistar Plus, Netflix, Rakuten TV and Sky. Each of these platforms has its strengths and weaknesses. In the last article professors Sheila Liberal Ormaechea (Universidad Francisco de Vitoria) y Francisco Cabezuelo Lorenzo (Universidad Complutense de Madrid) have reviewed variables such as the price of the subscription, the catalog, online and offline use, image quality (Full HD, Ultra HD or other options), use of simultaneous screens and own production of contents to help to make a decision

I encourage you to read all the articles. We hope to continue to have everyone's trust: Associate Editors, members of the Scientific Committee, Editorial Board, evaluators, author-collaborators, companies and above all the readers from both the University and the business world.