The influence of managers´ perception on innovation performance: Some evidence obtained in Spain

Abstract

The economic literature stresses the importance of cooperation and the level of ICT use in order to get financially and commercially successful new products. However, it is doubtful whether this direct and significant relationship is also observed when: (a) the outcome measurement is strongly influenced by perceptions of managers, and (b) the product has different novelty degrees.The analysis of a sample of 330 Spanish companies that had developed new products in the past two years confirms the direct and moderating role of cooperation and the degree of ICT use in obtaining the maximum level of perceived and objective results. In addition, the novelty degree of the product affects not only the importance attached by the manager to each of the variables, but also their contribution to the maximum results –financially measured–. Finally, the findings can offer some strategic recommendations of great interest given the current situation of the economic cycle.