Perceived value, customer attitude and loyalty in retailing

Abstract

Customer perceived value has a subjective nature, since it means an evaluative judgement. In the literature it has been noted that the value received by the consumer has a number of components which together determine its significance. It has also highlighted the existence of a relationship between perceived value and customer attitude, considering this variable an important determinant of customer loyalty. This paper tries to analyze the influence of the major components of perceived value on customer attitude and loyalty in several retail activities.