The human resources in the internationalization of the Santander: Objetives, success and challenges

Abstract

In this paper it is analysed the role ofthe HR function in the internationalization process of Santander Group. The analyses is developed from the widely used framework ofantagonistic pressures (standardization and integration versus local adaptation and differentiation) facing Multinational companies in people management. In addition to explaining and highlighting those pressures in Santander Group, the paper identifies the main HR challenge to be faced by the company in the future.