Cómo usan Internet las líneas aéreas para desarrollar relaciones estables con los clientes.

Abstract

The Internet represents a new and attractive way for companies to market their products. However, many entities only use the net as a means of communication and not as a Marketing tool -or set of tools- with which to improve the service offered to the clients and create value for customers. This research work aims to analyze to what extent the Internet can contribute to the achievement of sustainable competitive advantages among organizations from all over the world in a specific sector, the airline industry, presenting an objective review of the activities and functions currently offered by airline companies through their web sites