Servitización digital: mejorando la competitividad y creando nuevos modelos de negocio

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Published: 2024-10-02
DOI: https://doi.org/10.3232/UBR.2024.V21.N3.04

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Pedro Enrique Minaya Barrera
Universidad de León
Lucía Avella Camarero, PhD.
Universidad de Oviedo
Juan Antonio Trespalacios Gutiérrez, PhD.
Universidad de Oviedo

Abstract

This study explores how digital servitization, which integrates technology-based services with traditional products, enables the transformation of industrial companies, making them more competitive. The provision of services supported by Industry 4.0 technologies significantly enhances the competitiveness of their traditional products. The analysis of 98 Spanish manufacturing companies shows that digital services increase their market performance. This work identifies the benefits and challenges of digital servitization and proposes practical recommendations for adopting this strategy.

Article Details

Issue

Vol. 21 No. 82 (2024): Vol. 21 Núm. 82 (2024): Nº 82 UCJCBSR

Section

Production, Innovation and Technology

Author Biographies

Lucía Avella Camarero, PhD., Universidad de Oviedo

Lucía Avella, PhD, serves as a Full Professor of Management at the University of Oviedo, Spain, where she has been a faculty member for over three decades. Her research interests span a broad array of topics including Operations Strategy, Lean Manufacturing, Industry 4.0, Lean 4.0, Servitization, Offshoring, Reshoring, and the Circular Economy. She is dedicated to enhancing collaborations between academia and industry through action
research. Dr. Avella has authored more than 50 peer-reviewed journal articles.

Juan Antonio Trespalacios Gutiérrez, PhD., Universidad de Oviedo

Juan A. Trespalacios, PhD, serves as a Full Professor of Marketing at the University of Oviedo, Spain, where he has been a faculty member for over four decades. His research interests are diverse and include Strategic Marketing, Service Quality, Marketing Channels, and Retail Management. Dr. Trespalacios previously held the positions of Director of the Business Administration Department at the University of Oviedo, Director of the University Institute of Business, and Director of the Ramón Areces Foundation Chair of Retail Distribution. He has authored more than 40 articles in peer-reviewed journals.

How to Cite

Servitización digital: mejorando la competitividad y creando nuevos modelos de negocio. (2024). UCJC Business and Society Review (formerly Known As Universia Business Review), 21(82). https://doi.org/10.3232/UBR.2024.V21.N3.04