Strategy, Profitability, and the Role of Sustainability in the Hotel Sector in Ecuador

Abstract

Abstract

The objective of this article is to analyze the variables that determine hotels performance by analyzing resources and capabilities, general environment, leadership, strategy, and sustainability. Social, economic, and environmental dimensions of sustainability have been considered. This objective was achieved by completing a survey in a sample of hotels in Ecuador in 2019. The conclusions reveal that sustainability is one of the key drivers of hotel performance, along with technology and market orientation.

Keywords

Strategy, sustainability, performance, hotel sector, Ecuador