Digital skills and technological accessibility as challenges for job placement in the audiovisual sector for people with disabilities

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Published: 2022-10-03
DOI: https://doi.org/10.3232/UBR.2022.V19.N2.04

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Mercedes Herrero de la Fuente
Antonio de Nebrija University
https://orcid.org/0000-0002-5361-9056
Begoña Miguel San Emeterio
International University of La Rioja (UNIR)
https://orcid.org/0000-0003-0272-7476
Javier Sierra Sánchez
Complutense University of Madrid
https://orcid.org/0000-0001-8572-7564

Abstract

This article is the second stage of a research focused on the most demanded digital skills in the audiovisual field and the possibilities for people with disabilities to acquire them, increasing their employability in this sector. In this phase we focus on the need to adapt digital devices to this group, analyzing their accessibility and identifying the existing barriers to their use. Through a series of in-depth interviews, we obtain an x-ray of the current situation and point out a series of actions for improvement.

Article Details

Issue

Vol. 19 No. 73 (2022): 73 BUSINESS AND SOCIETY REVIEW

Section

Production, Innovation and Technology

Author Biographies

Mercedes Herrero de la Fuente, Antonio de Nebrija University

PhD in Communication Sciences (Complutense University of Madrid), MA in Radio Journalism (Complutense University of Madrid) and MA in Applied Linguistics (Nebrija University). She is a member of the Innomedia research group and part of the I+D+I research project "Disability and Digital Skills in the Audiovisual Sector" (PID2019-105398RB-C21), funded by the Ministry of Science and Innovation. She has been research fellow at: Cornell University (U.S.A.), Saldford University (United Kingdom), Radboud Univesiteit (Netherlands) y Karlova Univerzita (Czech Republic). She has published 8 papers in high indexed journals and 15 book chapters in publishers of scientific impact. She has participated in about 10 international congresses. His research interests include television journalism, social media and television, streaming television, new models of documentary filmmaking, transmedia storytelling, augmented reality and new professional profiles.

Professor accredited for public and private universities by the Agency for Quality, Accreditation and Foresight. Lecturer at the Nebrija University, where she teaches different subjects related to television production, TV reports and documentaries and international journalism. She has been Director of the MA in Digital and Data Journalism and the MA in Television Journalism.

In the audiovisual field, she was News Producer in Telemadrid, where she took part in all the national and international informative events during more than fifteen years.

Begoña Miguel San Emeterio, International University of La Rioja (UNIR)

PhD in Communication Sciences (Complutense University of Madrid), MA in Digital Marketing Management UTP (Nápoles). She is a member of the I+D+I research project "Disability and Digital Skills in the Audiovisual Sector" (PID2019-105398RB-C21), funded by the Ministry of Science and Innovation.

His research interests include: digital skills, digital marketing, digital communication and professional profiles in communication. He has published on these topics in highly indexed journals and has written in numerous books. He also regularly participates in international conferences in the area.

 

Director of the Academic Area of ​​Marketing and Communication at the International University of La Rioja (UNIR). Lecturer at UNIR University, she teaches different subjects related to related to communication and digital marketing. In the professional field, he has worked in various advertising and marketing agencies, being responsible for international accounts, most of these belonging to the entertainment sector.

 

Javier Sierra Sánchez, Complutense University of Madrid

Javier Sierra Sánchez is a full professor at the Faculty of Information Sciences at the Complutense University of Madrid. PhD in Communication Sciences (Complutense University of Madrid), obtaining the extraordinary prize. He has degrees in Audiovisual Communication (2001) and Journalism (2006) from the Complutense University of Madrid. He has completed and passed two doctoral programs with an outstanding average grade: Techniques and Processes in the Creation of Images and Management and Direction of Information and Communication Companies. He has passed two research qualifications (DEA) belonging to the doctoral programs mentioned.

 

He has completed postgraduate training with the passing of several programs: Official Master in Marketing and Corporate Communication (San Jorge University of Zaragoza), Master in Total Quality Management (School of Industrial Organization, EOI), Expert in International Public Relations (University Complutense de Madrid), Expert in State and International Protocol and Ceremonial (University of Oviedo in collaboration with the Diplomatic School). He currently holds the position of Delegate of the Dean of the Faculty of Information Sciences at the Complutense.

How to Cite

Digital skills and technological accessibility as challenges for job placement in the audiovisual sector for people with disabilities. (2022). UCJC Business and Society Review (formerly Known As Universia Business Review), 19(73), 162-195. https://doi.org/10.3232/UBR.2022.V19.N2.04