FACTORES PARA IMPULSAR LA INNOVACIÓN SOCIAL EN EL ÁMBITO DE LA CADENA DE SUMINISTRO: NUEVOS RETOS Y OPORTUNIDADES

Abstract

This article discusses the study of the supply chain as an area from which companies can carry out social innovation activities. With this premise, a proposal is made of relevant factors that drive social innovation in the supply chain. These include a corporate culture oriented to social sensitivity, an integrated strategy in economic, social and environmental matters, the regulation and transversely of communication as an engine in these practices. Finally, seven opportunities and six barriers to its implementation are exposed.