Las RRSS como plataforma de lanzamiento de dos partidos políticos emergentes: Vox y Más País en las Elecciones Generales de España en noviembre 2019”

Abstract

The purpose of this paper is the comparative analysis of the communication developed in Social Networks by the two emerging political parties: Vox and Mas País, for its launch in the first electoral campaign of a general election to which they were presented. The interest of the subject discussed in this analysis is the fact that, when studying the political communication of recent times, a change in language due to the technological revolution, the development of new channels and media, and the involvement of the citizens in this technological development today key in any political, social and commercial launch.