La Comunicación de la Responsabilidad Social Corporativa en Twitter

Abstract

The purpose of this paper is to analyze the social perception of Corporate Social Responsibility (CSR) on Twitter, as well as the use of this social network in Organizations communication strategies. Two data processing software is used, Kh Coder and Gephi, as well as mining text methodology. Positive social perception towards the CSR is concluded and companies are not influencers in this field.