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Lessons to compete in traditional manufacturing sectors: the case of Royo Group International Bathroom
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Published:
2019-07-01
Main Article Content
Abstract
The article analyses the strategy and the process of internationalisation of Royo Group International Bathroom. Based on the example of this company, a European leader in the bathroom furniture manufacturing industry, we identify a high-performance model in a traditional manufacturing sector in which there is an intense process of restructuring as a result of globalization.
The use of cooperation agreements and acquisitions, the combination of local and international manufacturing, the greater control of the distribution channel and the sale of products and services involved in shopping experiences adapted to the specific needs of each client are the basic dimensions configuring the axes of development of this model.
Article Details
Section
Business Internationalization
How to Cite
Lessons to compete in traditional manufacturing sectors: the case of Royo Group International Bathroom. (2019). UCJC Business and Society Review (formerly Known As Universia Business Review), 16(2), 40-81. https://doi.org/10.3232/UBR.2019.V16.N2.02
References
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Cerrato, D., Crosato, L., & Depperu, D. (2016). Archetypes of SME internationalization: A configurational approach. International Business Review, 25(1), 286-295.
Child, J., Hsieh, L., Elbanna, S., Karmowska, J., Marinova, S., Puthusserry, P., & Zhang, Y. (2017). SME international business models: The role of context and experience. Journal of World Business, 52(5), 664-679.
DBK (2008). Estudio sectores basic: mueble de hogar. DBK informa.
Demir, R., Wennberg, K., & McKelvie, A. (2017). The strategic management of high-growth firms: a review and theoretical conceptualization. Long Range Planning, 50(4), 431-456.
Dimitratos, P., Amorós, J. E., Etchebarne, M. S., & Felzensztein, C. (2014). Micro-multinational or not? International entrepreneurship, networking and learning effects. Journal of Business Research, 67(5), 908-915.
GarcÃa-Canal, E., & Valdés-Llaneza, A. (2015). Factores determinantes del crecimiento de las empresas nacidas globales orientadas a la exportación: el caso Valle, Ballina y Fernández, SA. Universia Business Review, (45).
Gibbert, M., & Ruigrok, W. (2010): The" what" and" how" of case study rigor: Three strategies based on published research. Organizational Research Methods.
Johanson, J., & Vahlne, J. E. (1977). The internationalization process of the firm—a model of knowledge development and increasing foreign market commitments. Journal of International Business Studies, 8(1), 23-32.
Johanson, J., & Vahlne, J. E. (2009). The Uppsala internationalization process model revisited: From liability of foreignness to liability of outsidership. Journal of international business studies, 40(9), 1411-1431.
Love, J. H., & Roper, S. (2015). SME innovation, exporting and growth: A review of existing evidence. International Small Business Journal, 33(1), 28-48.
Meyer, A. D., Tsui, A. S., & Hinings, C. R. (1993). Configurational approaches to organizational analysis. Academy of Management Jjournal, 36(6), 1175-1195.
Miller, D. (1986). Configurations of strategy and structure: Towards a synthesis. Strategic Management Journal, 7(3), 233-249.
Pla-Barber, J., Villar, C., & Botella, A. (2017). Why has Caixa Ontinyent survived? An analysis of its business model and strategy. Universia Business Review, (54).
Schmid, S. (2018). Internationalisation Strategies and Processes of the German Mittelstand. In Key Success Factors of SME Internationalisation: A Cross-Country Perspective (pp. 137-154). Emerald Publishing Limited.
Venohr, B., & Meyer, K. (2009). Uncommon common sense. Business Strategy Review, 20(1), 38-43.
Venohr, Bernd, Fear, Jeffrey & Witt, Alessa (2015): Best of German Mittelstand - The World Market Leaders (August 24, 2015). Available at SSRN: https://ssrn.com/abstract=2724609 or http://dx.doi.org/10.2139/ssrn.2724609
Villar, C., & Pla-Barber, J. (2018). The High-Performing SMEs in Traditional Manufacturing Sectors: Innovation and Foreign Operation Modes. In Key Success Factors of SME Internationalisation: A Cross-Country Perspective (pp. 81-96). Emerald Publishing Limited.
Welch, C. L., & Welch, L. S. (2009). Re-internationalisation: Exploration and conceptualisation. International Business Review, 18(6), 567-577.
Yin, R. (1994): Case study research: Design and methods. Beverly Hills
Cerrato, D., Crosato, L., & Depperu, D. (2016). Archetypes of SME internationalization: A configurational approach. International Business Review, 25(1), 286-295.
Child, J., Hsieh, L., Elbanna, S., Karmowska, J., Marinova, S., Puthusserry, P., & Zhang, Y. (2017). SME international business models: The role of context and experience. Journal of World Business, 52(5), 664-679.
DBK (2008). Estudio sectores basic: mueble de hogar. DBK informa.
Demir, R., Wennberg, K., & McKelvie, A. (2017). The strategic management of high-growth firms: a review and theoretical conceptualization. Long Range Planning, 50(4), 431-456.
Dimitratos, P., Amorós, J. E., Etchebarne, M. S., & Felzensztein, C. (2014). Micro-multinational or not? International entrepreneurship, networking and learning effects. Journal of Business Research, 67(5), 908-915.
GarcÃa-Canal, E., & Valdés-Llaneza, A. (2015). Factores determinantes del crecimiento de las empresas nacidas globales orientadas a la exportación: el caso Valle, Ballina y Fernández, SA. Universia Business Review, (45).
Gibbert, M., & Ruigrok, W. (2010): The" what" and" how" of case study rigor: Three strategies based on published research. Organizational Research Methods.
Johanson, J., & Vahlne, J. E. (1977). The internationalization process of the firm—a model of knowledge development and increasing foreign market commitments. Journal of International Business Studies, 8(1), 23-32.
Johanson, J., & Vahlne, J. E. (2009). The Uppsala internationalization process model revisited: From liability of foreignness to liability of outsidership. Journal of international business studies, 40(9), 1411-1431.
Love, J. H., & Roper, S. (2015). SME innovation, exporting and growth: A review of existing evidence. International Small Business Journal, 33(1), 28-48.
Meyer, A. D., Tsui, A. S., & Hinings, C. R. (1993). Configurational approaches to organizational analysis. Academy of Management Jjournal, 36(6), 1175-1195.
Miller, D. (1986). Configurations of strategy and structure: Towards a synthesis. Strategic Management Journal, 7(3), 233-249.
Pla-Barber, J., Villar, C., & Botella, A. (2017). Why has Caixa Ontinyent survived? An analysis of its business model and strategy. Universia Business Review, (54).
Schmid, S. (2018). Internationalisation Strategies and Processes of the German Mittelstand. In Key Success Factors of SME Internationalisation: A Cross-Country Perspective (pp. 137-154). Emerald Publishing Limited.
Venohr, B., & Meyer, K. (2009). Uncommon common sense. Business Strategy Review, 20(1), 38-43.
Venohr, Bernd, Fear, Jeffrey & Witt, Alessa (2015): Best of German Mittelstand - The World Market Leaders (August 24, 2015). Available at SSRN: https://ssrn.com/abstract=2724609 or http://dx.doi.org/10.2139/ssrn.2724609
Villar, C., & Pla-Barber, J. (2018). The High-Performing SMEs in Traditional Manufacturing Sectors: Innovation and Foreign Operation Modes. In Key Success Factors of SME Internationalisation: A Cross-Country Perspective (pp. 81-96). Emerald Publishing Limited.
Welch, C. L., & Welch, L. S. (2009). Re-internationalisation: Exploration and conceptualisation. International Business Review, 18(6), 567-577.
Yin, R. (1994): Case study research: Design and methods. Beverly Hills