ONLINE RECOMMENDATION SYSTEMS IN THE SPANISH AUDIOVISUAL MARKET: COMPARATIVE ANALYSIS BETWEEN ATRESMEDIA, MOVISTAR+ AND NETFLIX.

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Published: 2018-12-13

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Mónica Herrero Subías
Universidad de Navarra
Mercedes Medina Laverón
Universidad de Navarra
Alicia María Urgellés Molina
Universidad de los Hemisferios

Abstract

The main purpose of this article is to study the value that different online audiovisual services give to the recommendation systems. We analyze three services currently operating in Spain: Atresmedia, Movistar + and Netflix. A set of criteria is proposed to compare the recommendations present in each platform and the use that companies make of them. The results show that the audiovisual services have implemented the recommendations to a different extent according to their business model and their main activity.

Article Details

Issue

Vol. 15 No. 4 (2018): FOURTH QUARTER 2018. 60

Section

Marketing

Author Biographies

Mónica Herrero Subías, Universidad de Navarra

Profesora titular de Empresa Audiovisual y Estructura y Mercados de la Comunicación.

Departamento Empresa Informativa. Facultad de Comunicación. Universidad de Navarra

Mercedes Medina Laverón, Universidad de Navarra

Profesora de Estructura y Mercados de la Comunicación y de Emprendimiento de Medios de Comunicación en el Departamento de Empresa Informativa.

Facultad de Comunicación. Universidad de Navarra

Alicia María Urgellés Molina, Universidad de los Hemisferios

Profesora en la Facultad de Comunicación de la Universidad de los Hemisferios.

How to Cite

ONLINE RECOMMENDATION SYSTEMS IN THE SPANISH AUDIOVISUAL MARKET: COMPARATIVE ANALYSIS BETWEEN ATRESMEDIA, MOVISTAR+ AND NETFLIX. (2018). UCJC Business and Society Review (formerly Known As Universia Business Review), 15(4), 54-89. https://journals.ucjc.edu/ubr/article/view/3943