IS SERVITIZATION REALLY PROFITABLE? TWO DECADES OF EVIDENCE FROM SPANISH MANUFACTURING COMPANIES

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Published: 2016-02-17

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Alberto de la Calle
Deusto Engineering Faculty, University of Deusto
Inmaculada Freije
Deusto Business School, University of Deusto

Abstract

There has been a surge of interest in servitization by manufactuting companies in recent decades. Incorporating additional services into a firm’s offerings allow them to protect traditional product markets and enter new business areas. This research focuses on a database of Spanish manufacturing companies over the period 1994-2010. Data analysis highlights the difficulty in profiting from this strategy. Even companies operating with a level of servitization in excess of 30% for over a decade struggle to achieve success through servitization.

Article Details

Issue

No. 49 (2016): First Quarter

Section

Production, Innovation and Technology

Author Biographies

Alberto de la Calle, Deusto Engineering Faculty, University of Deusto

Profesor de la Facultad de Ingeniería, Departamento de Tecnologías Industriales.

Coordinador del Grado en Ingeniería en Organización Industrial

Inmaculada Freije, Deusto Business School, University of Deusto

Profesora de la Deusto Business School, área de Estrategia y Sistemas de información.

Directora del Máster Universitario en Recursos Humanos.

How to Cite

IS SERVITIZATION REALLY PROFITABLE? TWO DECADES OF EVIDENCE FROM SPANISH MANUFACTURING COMPANIES. (2016). UCJC Business and Society Review (formerly Known As Universia Business Review), 49. https://journals.ucjc.edu/ubr/article/view/1717

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