Towards a New Model: the Globally Integrated Enterprise.

Abstract

Globalization of the economy has multiple effects on society, the way in which we live, consumer habits, the environment, professional expectations... But, above all, it is impacting over the business organization models. We are living in a period of time when it is forced to surpass the multinational business model in order to rich a new one. It is the Globally Integrated Enterprise model (GIE). The article analyzes this model and exposes the IBM transformation experience.