INSTRUCTIONS FOR EVALUATORS

As stated in our mission, UCJC Business & Society Review (Formerly known as Universia Business Review) is not a publication dedicated strcitly and exclusively to the academic world; its primary mission is to transmit the most innovative ideas and developments generated by the scientific and academic communities to business leaders.

 

Nevertheless, UCJC Business & Society Review does not neglect to provide a service to the university and scientific community, as a publication of reference through which specialists can systematically follow the latest contributions made by colleagues in their field. In particular, the journal seeks to be a vehicle of communication and union among university communities that speak Latin American languages and are dedicated to the study of Business.

The originals received and accepted by the Management Board will be sent to the Associate Editor for the relevant area who will determine whether the work should proceed through the editorial process and be forwarded to two anonymous evaluators (experts external to the publishing entity), renowned for their work in the field.

Once the Associate Editor receives the two evaluations, they will submit a proposal to the Management Board to accept or reject the article for publication in UCJC Business & Society Review. It is intended that, through the implementation of successive quality “filters”, the reader will be assured that the magazine only publishes contributions that are high quality and current.

The evaluator will attempt to review the article in consideration of the following points: 

• Check that the articles, which will be unedited, are limited to around 5,000 words, including footnotes and bibliography. There should not be an excessive number of bibliographical references, which must not exceed twenty-five.
   
• Particular attention should be paid to the fact that the article must be worded in a way that enables the content to be read and understood by a non-academic audience. The use of very specialised language should be avoided in order to make the ideas presented more easily understood, as should the overuse of very academic terms (methodology, hypothesis, etc.) and mathematical functions as far as possible, even if that may have helped evaluators to analyse the scope of the research. Conclusions should not be a summary of the work, but an application: learning that is transferred to business leaders so that they will consider it “good advice” and, more importantly, something they can understand and apply.
  
  If necessary or required by the evaluator, all of the data, econometric techniques, etc. that may have been used by the authors to reach the conclusions of their research may be attached as a supplementary file (or annex).
  
  Once the work has been approved, the file (or annex) will not be incorporated as part of the edited article. The authors must make an effort to adapt their work to our readers – business owners and executives – not just the academic world.

• They will verify that the authors have successfully answered, in an additional or “Supplementary file”, the following questions:

1. What is the primary message or idea in your article? Can business owners and executives apply it?
2. Why do you think executives should see your article? Which kinds of companies would it be of use to, and which not?
3. What research have you undertaken in order to argue your proposal? What pieces of work (articles, theories, etc.) is your proposal based on?
4. What personal, academic and/or professional experience do you have to endorse your knowledge on the subject?

• Articles will be published in English and Spanish. Authors can send the article in Spanish, but once the editorial process is completed and before it is finally accepted, the authors must undertake to send the full version in English for publication in both languages.
   
• Bibliographical references will be included in the text, indicating the name of the author, date of publication, letter and page. The letter, over the course of the year, will only be used when citing the works of an author published in the same year. The works cited in the text will be included at the end of the work, as set out in the APA Style Guide:
  
  
  • Takeuchi, H. (2013). “Knowledge-based vied of Strategy". UCJC Business & Society Review, 40, 68-79.
  • Guillén, M., García-Canal, E. (2012). "Emerging markets rule: Growth Strategies of the New Global Giants". New York: McGraw-Hill.
     
• The evaluator will access the anonymised article and the evaluation sheet that must be submitted to the Associate Editor for evaluation of the review. They will score each of the items grouped according to three points: editorial line of the article, methodological aspects, and style. The reviewer will have to choose between recommending its publication, making small changes or substantial changes, not publishing the article or deciding that it does not fit with UCJC Business & Society Review’s editorial line. In any case, the reviewer must defend the decision and may include comments only to be seen by the editors.