Strategic CSR for SMEs: paradox or possibility?

Abstract

There are increasing calls for a strategic approach to CSR yet the SME case has often stalled at the awareness raising and mainstreaming levels. We aim to advance the implementation of CSR in SMEs, from superficial to strategic, by first asking if strategic CSR is even possible for an enterprise that has no strategy. We present a good practice case before highlighting input factors and the main points linking CSR and strategy, believing that CSR may be used as a pathway to professionalising the SME.