Key Elements for Retailing in a Destination

Abstract

The development of tourism in cities has caused an increase and an improvement in commercial activities and has stimulated those that manage retail shops to carry out efforts that draw attention and produce sales to the visitors. However, on numerous occasions, the commercial success depends on the individual’s personal factors, which are different between visitors and residents. For this reason, the objective of this study consists of analyzing what do the recommendation behaviour of both groups in a tourist destination depend on, in order to make known a series of management implications, which could be useful to retail businesses in a tourist city.