The Path is Made by Walking: The Trajectory of Brazilian Multinationals

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Alfonso Fleury
Production Engineering Department University of São Paulo, Brazil
Maria Tereza Leme Fleury
Getulio Vargas Foundation (FGV – EAESP) and University of São Paulo, Brazil
Germano Glufke Reis
General Administration and Human Resources Department Getulio Vargas Foundation (FGV – EAESP), Brazil

Abstract

This paper analyzes the advantages of emerging market multinationals. It analyzes the internationalization process of 12 Brazilian multinational firms within a historical context and identifies the comparative advantages and disadvantages. It highlights that what distinguishes the internationalization of Brazilian firms —and that characterize their way of doing things— is their management model use, which is based on a unique combination of organizational competencies and management style.

Article Details

Issue

No. 25 (2010): Primer trimestre

Section

Artículos

How to Cite

The Path is Made by Walking: The Trajectory of Brazilian Multinationals. (2014). UCJC Business and Society Review (formerly Known As Universia Business Review), 1(25). https://journals.ucjc.edu/ubr/article/view/727