Mango S.A.: Reinventing the fashion sector

Abstract

MAngo was born under three bases non obvious in its period: clothes for youth and cosmopolitan women, high competitive cost production countries for several reason such as price, flexibility, proximity, technical specialization, etc., and indirect cost moderation thanks to information system technologies. once these bases are consolidated the organization has developed a new serial of concepts: global brand image and efficiency in informatics and logistic systems, which perform MAngo as an example of organizational success.