Innovation in Business Models. The Base of the Pyramid a new field of experimentation

Abstract

Business models in low income markets give us big opportunities to develop innovative solutions that effectively cooperate to poverty reduction and generate capabilities, knowledge and products which improve the competitively of the company.To serve the majority of the world population requires radical technological and business models innovations. Firms need to re-evaluate their value proposition. Moreover it will demand a new level of capital efficiency and new ways to measure financial success.