Journalists, companies and institutions, the keys of a necessary relationship

Abstract

"Journalists, companies and institutions, the keys of a necessary relationship" is the name of the first statistic study carried out in Spain which depicts with figures the perception of journalists about their relationship with companies and institutions. Through a series of interviews carried out to a representative sample of journalists working for press, radio, television and digital media, this study reveals a number of topics of both quantitative and qualitative nature that companies and institutions should improve in order to achieve a more effective relationship that allows a balance between the supply and the demand of information to de Media.