Caso práctico: galletas Fontaneda y United Biscuits. Liderazgo en la gestión de una crisis.

Abstract

One of the key jobs of the business executive is to manage the firm's relationships with its economic, political and social environment. The closing of the plant of Galletas Fontaneda in 2002, at the time owned by United Biscuits, illustrates the many difficulties associated with this institutional role of the chief executive officer. This teaching case study, written as a document to generate discussion and debate, presents the series of events and decisions made by the various actors involved, highlighting aspects related to leadership, public relations and corporate governance.