Percepción de la responsabilidad social corporativa: un análisis cross-cultural

Abstract

What does Corporate Social Responsibility (CSR) mean to consumers? Do consumers use CSR levelinformation to make their purchases? What position does RSC criteria have on the traditional criteria(price, quality, image) for the product purchase? To what extent does the positive attitude of the consumer towards RSC depend on cultural and personal values? These issues are analysed in this article by means of an empirical study conducted in four countries (Argentina, Chile, Spain and Portugal)