Eficiencia e innovación para el éxito de las empresas tradicionales: El caso del grupo

Abstract

This article describes how incumbents can be successful in the presence of discontinuities. This study suggests that to continue to effectively grow over long periods, it may be essential for managers to appropriately balance elements which define exploration and exploitation models. Managers must venerate efficiency and the short-term by introducing incremental innovations, but must also value flexibility and creativity and, hence, be willing to constantly change to meet the long-term by incorporating radical innovations.