Estrategia empresarial y medio ambiente: Opinión de un grupo de expertosa.

Abstract

The objective of this paper is to define some of the factors that determine the environmental strategy of firms, dedicating special attention to the factors that pressure towards environmental adaptation and to the barriers that impede this adaptation. The importance of these determinants is appraised by a group of experts on environmental management, who conclude that pressure fundamentally comes from the customers and the legislation, and the most important barriers are the cost of this adaptation and the priority of other matters.