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EVALUATING SOCIAL NETWORKING SITES IN RECRUITMENT
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This study examines how information quality, trustworthiness, effectiveness, and perceived ease of use affect the quality of LinkedIn and Facebook in recruitment. Based on 200 participants over 21, all four factors positively influence site quality, which in turn boosts intent to apply. The findings help employers choose effective SNSs for job postings and offer academic insight into integrating these platforms into recruitment marketing strategies.
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