Empresa multinacional e inversión directa española en el exterior.

Abstract

Abstract: The Multinational Enterprise (MNE) it can develop all the entrance ways simultaneously in theexterior (exports and imports, direct investments, strategic alliances and cooperation agreements). In thisarticle we analyze the Spanish Direct Investment, next we will highlight the competitive advantages of theMNE and we conclude that the Spanish MNE ́s possesses more active general that the company strictlyexporter and domestic in general. These immaterial assets are it of technological nature (coded and tacit), of commercial character (you mark renowned) and directive capital (general and international). The direct investment non alone allows the internal protection of the intangible assets, but rather it can be themost efficient road for the transnationalization of these, especially those of tacit character.