La dinámica de la competencia internacional hacia la empresa transnacional.

Abstract

In the current competitive environment, multinational enterprises cope with two opposite pressures: the need of being "global" and "local" at the same time. This paper examines how these forces operate and offers a typology of multinational firms' strategies to face these pressures. We suggest that multinational corporationsshould move to a transnational concept characterised by diversity and internal complexity.