La importancia de los recursos intangibles en la internacionalización de la empresa.
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Abstract
This paper highlights the importance of the availability of intangible resources within the firm in order to start its international expansion. However, intangible resources are not only the cause of the firm's internationalization but also they may be a consequence of this international process.
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La importancia de los recursos intangibles en la internacionalización de la empresa. (2014). UCJC Business and Society Review (formerly Known As Universia Business Review), 3(3). https://journals.ucjc.edu/ubr/article/view/499