La importancia de los recursos intangibles en la internacionalización de la empresa.

Main Article Content

Marisa Ramírez Alesón

Abstract

This paper highlights the importance of the availability of intangible resources within the firm in order to start its international expansion. However, intangible resources are not only the cause of the firm's internationalization but also they may be a consequence of this international process.

Article Details

Section

Artículos

How to Cite

La importancia de los recursos intangibles en la internacionalización de la empresa. (2014). UCJC Business and Society Review (formerly Known As Universia Business Review), 3(3). https://journals.ucjc.edu/ubr/article/view/499