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Relevant Factors and Challenges when Implementing an Eco-Design Strategy in the Fashion Industry
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The aim is to identify and analyze factors influencing the successful implementation of ecodesign strategies in the fashion industry. Using the case-study methodology, we analyzed secondary information and semi-structured interviews from two fashion firms: Mango and Bestseller. Internal factors, especially cultural aspects of the firm, internal collaboration, supplier involvement and innovation, are the most relevant for promoting eco-design strategies and they act as critical levers. External factors, such as legislation, cooperation with external agents and customers, play a relevant role but not to the same extent as internal factors. These findings permit to offer a new decision making framework for managers to determine the eco-design strategy.
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