Cambios necesarios en las entidades financieras del siglo XXI.

Abstract

Financial institutions have made an important effort during the last years to adapt themselves to a new "on demand" environment, in which organisations must be more efficient and focused on a more and more demanding customer. In this situation, traditional business models are not valid any more and must migrate to a new "component-based" business structure, that will allow them to leverage CRM strategies and to find newsources of efficiency