Graduate RecruitmentThrough Escape Games: Enhancing Flow andPositive Reactions

Abstract

This study analyses the experience of flow among applicants of a real gamified recruitment process based on an escape game. It also examines which conditions promote a state of flow among candidates and how this flow state enhances their attitudes and stimulates desirable outcomes for recruiting organizations. The findings show that clear goals, balanced challenges matching applicants’ skills, and continuous feedback promote a state of flow and improve applicants’ attitudes. These factors result in positive reactions, such as recommendation and participation intentions, and enhanced employer reputation.