The Digital Transformation in Talent Acquisition

Abstract

Purpose: With the increasing digitalization of hiring processes, attracting top talent through effective use of online platforms has become crucial for organizational success. This study investigates the impact of digital transformation on talent acquisition strategies, focusing on the role of user engagement in online job applications.

Design/Methodology/Approach: We employed a qualitative research approach, surveying 200 HR professionals in the Delhi/National Capital Region using a pre-designed questionnaire. Regression analysis was conducted to examine the relationships between specific characteristics of digital media platforms (popularity, ease of navigation, and trust) and individuals' intent to apply for jobs through those platforms.

Findings/Results: Our analysis reveals a significant positive correlation between platform characteristics and user engagement. Users are more likely to interact and apply for jobs on platforms that are popular, easy to navigate, and trustworthy. Furthermore, a strong link exists between user engagement and job application intent, demonstrating that engaged users are more likely to submit applications.

Originality/Value: This study offers a unique contribution by analyzing the interplay between platform characteristics, user engagement, and job application behavior within the context of digital transformation in talent acquisition. This holistic perspective provides valuable insights for both researchers and practitioners, empowering them to optimize platform design, content creation, and user engagement strategies for effective talent acquisition in the digital age.