Riesgo percibido en el turismo de Cancún. Una perspectiva del marketing de destinos

Abstract

This research focuses its study interest on appreciating the impact of the perceived risk experienced by tourists during their visit to a destination. The existing insecurity in the destinations of the world represents a great challenge for their managers, companies and for the academic field. The objective of this work is to understand the impact of the perceived risk experienced by the tourist during their stay in the place. This is how the risk as a key variable in this work is be studied from a qualitative approach through an in-depth interview to know the opinions that a group of visitors has for a place.