Responsabilidad Social Corporativa y resultados económicos en el sector turístico. Un estudio en Cáceres (España)

Abstract

This work links tourism with Corporate Social Responsibility (CSR) through two of its indicators: the environmental and economic sustainability of the tourism sector. The objective is to understand the strategic basis of responsible behaviour in tourism administrations and companies. To achieve this purpose, an exhaustive review of the literature on CSR in tourism from the perspective of environmental and economic sustainability is carried out first. The theoretical underpinnings suggest that tourism and hospitality tourism and hospitality are witnessing continuous attitudinal changes on the part of both consumers and businesses. of both consumers and businesses.

Secondly, this research applies a descriptive frequency-based analysis through a study of tourist perceptions of issues related to the environmental and economic sustainability of a heritage destination. A structured questionnaire was used for data collection in order to find out the opinion of tourists during their visit to Cáceres (Spain), a World Heritage City. This contribution suggests that long-term sustainability - both environmental and economic - can be achieved if industry professionals and public managers combine and agree on joint coordinated strategies