CORPORATE SOCIAL RESPONSIBILITY MANAGEMENT AT URBASER

Abstract

With the aim of understanding the management of corporate social responsibility in URBASER, an
online survey was conducted with 24 executives from the company. The scales used in previous
studies were adjusted to fit the context of the current study. The facilities for waste treatment referred
to the company's activities, and for the reduction dimension, factors related to the conservation of
energy, water, and raw materials were used. The brand knowledge scale was measured using four
items. Based on the results, it can be concluded that URBASER has opportunities to improve its
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management of corporate social responsibility in different dimensions, particularly in waste
treatment, reduction of natural resource consumption, and brand knowledge scale. This way,
URBASER can enhance its performance in social and environmental responsibility and gain a
competitive advantage in the market, contributing to sustainable development.
Keywords: management, corporate social responsibility, performance, sustainable development,
competitiveness.