Responsabilidad Social Corporativa Interna como determinante del desempeño en el sector inmobiliario en una época post-Covid 19.

Abstract

This paper analyzes the incidence of Internal Corporate Social Responsibility (ICSR) on business performance after the Covid 19 pandemic. In addition, the studio focuses on a sector that has experienced a great evolution and change in the mentality and customs of customers, in real estate. We have worked with a sample of 109 companies, who have submitted a questionnaire, dealing with the technique of structural equation models. The results of the study indicate that ICSR has a positive and direct influence on customer selection. This, in turn, also affects customer satisfaction. And, finally, the satisfaction shown by the customer affects the performance of the sector. We can say that ICSR is a source of competitive advantage of great value and will have implications for the sector and its management.