NEW STRATEGIC DIRECTION AND RESTRUCTURING: THE NH HOTEL GROUP CASE

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Published: 2016-11-17
DOI: https://doi.org/10.3232/UBR.2016.V13.N4.03

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Enrique de Diego
IESE, Universidad de Navarra London Business School
http://orcid.org/0000-0003-2577-1832
Lourdes Susaeta
IRCO-IESE Business School, Universidad de Navarra Universidad Complutense de Madrid
http://orcid.org/0000-0003-1134-598X
José Ramón Pin Arboledas
IESE Business School, Universidad de Navarra
http://orcid.org/0000-0002-7325-5077
Esperanza Suárez Ruz
Universidad Politécnica de Valencia
http://orcid.org/0000-0002-4539-9364

Abstract

This article seeks to analyze the change in direction of NH Hotel Group, which, as a consequence of the transformations in its strategic environment and the economic crisis, found it needed to face the future by implementing a strategic plan and restructuring its business portfolio. The document sets out the phases it followed in the implementation of the plan and shows the positive evolution it has experienced, analyzing the company’s historical evolution through a study of secondary sources. We conclude that the NH Hotel Group case supports the affirmation that the definition and execution of an appropriate strategic plan helps improve company results, with flexibility being equally important in the implementation in order to adapt to possible changes in the environment.

Article Details

Issue

No. 52 (2016): Fourth Quarter

Section

Management and Business Strategy

Author Biographies

Enrique de Diego, IESE, Universidad de Navarra London Business School

Profesor invitado de IESE Business School

Gerente de planificación estratégica de NH Hotel Group

Estudiante de MBA en London Business School

Lourdes Susaeta, IRCO-IESE Business School, Universidad de Navarra Universidad Complutense de Madrid

Investigadora Asociada del IRCO-IESE Business School Profesora Asociada de la Universidad de Navarra y de la UCM

José Ramón Pin Arboledas, IESE Business School, Universidad de Navarra

Professor de Dirección de Personas en las Organizaciones y Ética Empresarial

How to Cite

NEW STRATEGIC DIRECTION AND RESTRUCTURING: THE NH HOTEL GROUP CASE. (2016). UCJC Business and Society Review (formerly Known As Universia Business Review), 52. https://doi.org/10.3232/UBR.2016.V13.N4.03

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