FACTORS DETERMINING THE GROWTH OF BORN GLOBAL FIRMS FOCUSED ON EXPORT: THE CASE OF VALLE, BALLINA Y FERNÁNDEZ, S.A

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Esteban García-Canal
Ana Valdés-Llaneza

Abstract

Valle, Ballina and Fernández, S.A., manufacturer of the well-known cider "El Gaitero", is a century-old company with the profile of a born global firm focused on regional export. This firm was created to take advantage of cider trade opportunities overseas, associated with the Asturian emigration to Latin America. Based on the historical evolution of this firm, in this paper the determinants of early growth and possible subsequent corporate development of export oriented born global firms are discussed.

Article Details

Section

Management and Business Strategy

How to Cite

FACTORS DETERMINING THE GROWTH OF BORN GLOBAL FIRMS FOCUSED ON EXPORT: THE CASE OF VALLE, BALLINA Y FERNÁNDEZ, S.A. (2015). UCJC Business and Society Review (formerly Known As Universia Business Review), 45. https://journals.ucjc.edu/ubr/article/view/1170

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