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Factores Relevantes y Retos para Implementar una Estrategia de Ecodiseño en la Industria de la Moda
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El objetivo académico de este artículo es identificar y analizar los factores que influyen en la implementación de estrategias de ecodiseño en la industria de la moda. Utilizando la metodología de estudio de caso, se analizó información secundaria y entrevistas semiestructuradas de dos firmas de moda: Mango y Bestseller. Los factores internos, especialmente los aspectos culturales de la empresa, la colaboración interna, la implicación de los proveedores y la innovación, son los más relevantes para promover las estrategias de ecodiseño y actúan como palancas críticas. Los factores externos, como la legislación, la cooperación con agentes externos y los clientes, juegan un papel relevante, pero no en la misma medida que los factores internos. Con los resultados obtenidos, se ofrece un nuevo marco para la toma decisiones para los directivos asociado a la estrategia de eco diseño en empresas de moda.
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