Transformación Digital en la Adquisición deTalento

Resumen

Purpose: With the increasing digitalization of hiring processes, attracting top talent through effective
use of online platforms has become crucial for organizational success. The significance of user
engagement in online job applications is the primary subject of this investigation into the effects of
digital transformation on talent acquisition tactics. Design/Methodology/Approach: After framing
pre-designed questionnaire, we conducted quantitative research by surveying 200 HR experts in
the Delhi/National Capital Region. Regression analysis was conducted to examine the relationships
between specific characteristics of digital media platforms (popularity, ease of navigation, and trust)
and individuals' intent to apply for jobs through those platforms. Findings/Results: Platform features
and user engagement are positively correlated, according to our research. Popular, user-friendly,
and trustworthy platforms encourage users to engage and apply for employment. Furthermore, a
strong link exists between user engagement and job application intent, demonstrating that engaged
users are more likely to submit applications. Originality/Value: Within the framework of digital
transformation in talent acquisition, this research provides a novel contribution by examining the
relationship between platform features, user engagement, and application behavior in relation to jobs.
This holistic perspective provides valuable insights for both researchers and practitioners, empowering
them to optimize platform design, content creation, and user engagement strategies for effective talent
acquisition in the digital age