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Beatriz Domínguez
Jaime Gómez
Juan Pablo Maicas


El objetivo de este trabajo es estudiar el efecto que la distancia entre los países tiene sobre la selección del país de destino. En particular, hacemos uso de dos dimensiones de la distancia entre el país de origen y el de destino para explicar la entrada: (1) la dimensión geográfica y (2) la existencia de lazos históricos. Tomando como referencia la industria de las telecomunicaciones móviles, ofrecemos una aproximación en tres etapas a través de un estudio descriptivo en profundidad, un análisis empírico y una presentación de tres casos paradigmáticos en el sector. Nuestros resultados muestran que las empresas son más propensas a entrar en países que presentan una menor distancia geográfica o histórica. Además, concluimos que los lazos históricos moderan positivamente la relación entre la distancia geográfica y la entrada.


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Cómo citar
Domínguez, B., Gómez, J., & Maicas, J. (2018). ¿CÓMO AFECTA LA DISTANCIA A LA EXPANSIÓN INTERNACIONAL DE LAS EMPRESAS? EVIDENCIA EN LA INDUSTRIA DE LAS TELECOMUNICACIONES MÓVILES. UCJC Business and Society Review (formerly Known As Universia Business Review), (57). https://doi.org/10.3232/UBR.2018.V15.N1.03
Emprendimiento y Estrategia Empresarial


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